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VisitorBox

An Ideation Toolkit for Cultural Visiting

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Overlooked groups

Added to the deck on 22nd January 2018

About this card

Explanation

A "traditional" approach to outreach may alienate a socially-isolated audience: museum activities overwhelmingly target schools and local friends groups, with little attention paid to disability, LGBTQ+, environmental and gender equality groups

https://www.museumsassociation.org/download?id=1219029

Ideas

  • #RoyalStory during "Create design brief" stage (show hand)
  • Emotive Heritage in Theatre Royal during "Create design brief" stage (show hand)

Overlooked groups

I'm a member of a socially-isolated audience. Your outreach activities seem to target the usual, privileged groups, while we are ignored

Filed Under: Barriers, Design brief, Institutional


© 2022 Content Authors unless otherwise indicated

VisitorBox has received support from the following sources:

The Arts & Humanities Research Council (AH/R004641/1)
The European Union's Horizon 2020 research and innovation programme (grant 727040)
The Enabling Innovation programme, funded by the European Union's European Regional Development Fund