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VisitorBox

An Ideation Toolkit for Cultural Visiting

Motivations

Morris Hargreaves McIntyre. Audience knowledge digest: Why people visit museums and galleries, and what can be done to attract them. March 2007 [here]

Test emotion

by · Oct 19, 2020

Just a test

Filed Under: Emotional, Motivations

Curiosity

by · Feb 16, 2018

The visitor is not looking for anything in particular: they may be unsure what the museum offers, but want to know, or they may be looking for a surprise, or something out of the ordinary

Filed Under: Design brief, Emotional, Motivations

Comfort & warmth

by · Jan 22, 2018

The visitor looks for a safe space to feel “at home”, maybe because they do not have a home or their home life is harmful

Filed Under: Design brief, Motivations, Social

Inclusion

by · Jan 22, 2018

The visitor is looking for a community to join, possibly to combat a feeling of social isolation or lack of cultural identity

Filed Under: Design brief, Motivations, Social

To make & do

by · Jan 22, 2018

The visitor enjoys being in a creative space where they can work with others to produce

Filed Under: Design brief, Motivations, Social

Entertainment

by · Jan 22, 2018

The visitor enjoys being amused, intrigued and surprised by experts and standing back to witness a great show

Filed Under: Design brief, Motivations, Social

Social interaction

by · Jan 22, 2018

The museum provides an opportunity for dialogue and the company of others, which may be lacking elsewhere

Filed Under: Design brief, Motivations, Social

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© 2023 Content Authors unless otherwise indicated

VisitorBox has received support from the following sources:

The Arts & Humanities Research Council (AH/R004641/1)
The European Union's Horizon 2020 research and innovation programme (grant 727040)
The Enabling Innovation programme, funded by the European Union's European Regional Development Fund