Just a test
Test emotion
Motivations
Morris Hargreaves McIntyre. Audience knowledge digest: Why people visit museums and galleries, and what can be done to attract them. March 2007 [here]
Curiosity
The visitor is not looking for anything in particular: they may be unsure what the museum offers, but want to know, or they may be looking for a surprise, or something out of the ordinary
Comfort & warmth
The visitor looks for a safe space to feel “at home”, maybe because they do not have a home or their home life is harmful
Inclusion
The visitor is looking for a community to join, possibly to combat a feeling of social isolation or lack of cultural identity
To make & do
The visitor enjoys being in a creative space where they can work with others to produce
Entertainment
The visitor enjoys being amused, intrigued and surprised by experts and standing back to witness a great show
Social interaction
The museum provides an opportunity for dialogue and the company of others, which may be lacking elsewhere