Just a test
Emotional
Curiosity
The visitor is not looking for anything in particular: they may be unsure what the museum offers, but want to know, or they may be looking for a surprise, or something out of the ordinary
Cultural identity
The visitor hopes to learn more about their cultural history and place in their community
Nostalgia
The museum represents a positive view of the recent past: good memories that can be relived during the visit
Time travel
The visitor enjoys travelling back or forward in time to a experience a way of life that is unfamiliar but intriguing
Personal relevance
The visitor is attracted by a personal connection that they share with the museum
To be moved
The visitor yearns for emotional stimulation – for the museum to provoke positive or negative arousal