Will the individual have something to tell their friends, family or acquaintances? Can you help them do this?
Value
Provocation
How challenging is the interaction? How fun? How provocative?
Engagement
Do individuals actively engage with the organisations, or remain passive? Do they leave having begun a relationship with the organisation?
Buzz
Will the visitor have something to tell their friends, family, acquaintances or other potential visitors? Can you help them do this?
Bigger picture
Does the new experience enhance other elements of the visit, and the broader relationship with the museum?
Provocation
How challenging is the visit? How fun? How provocative?
Engagement
Do visitors actively engage with the museum, or remain passive? Do they leave having begun a relationship with the museum?