Prioritise deeds that gain respect, approval by others, even if these have no real impact
Disruption
Public image
Protecting my ‘face’, even if this means damaging the image of others
Financial success
To be wealthy and materially successful, at whatever cost to others
Values observation
Noticing what promotes positive or negative values in the wider social surround
Helpfulness
Working for the welfare of others
Creativity
Uniqueness, imagination
Self-direction
Independent thought and action