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VisitorBox

An Ideation Toolkit for Cultural Visiting

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Create design brief

Create design brief

by · Jan 22, 2018

In this round, the team looks back at the results of rounds 1 and 2, then takes elements of these forward in the form of a design brief. The design brief will be used in rounds 4-5 to check that they’re coming up with appropriate/feasible ideas.

Cards used

  • Goals
  • Assets
  • Audiences
  • Motivations
  • Barriers
  • Capabilities
  • Devices

Stages

  1. Choose a Goal to design for (from the top 3 identified in round 2)
  2. Choose an Asset that can be used to achieve the goal (from those identified in round 1, or a new one if necessary)
  3. Choose an Audience that can be involved to achieve the goal (from those identified in round 1, or a new one if necessary)
  4. Add characteristics to the audience
    1. Shuffle the Motivations cards, work through one-by-one, and retain the top 2 motivations for that audience to visit the museum
    2. Shuffle the Barriers cards, work through one-by-one, and retain the top 2 barriers preventing that audience from visiting the museum
    3. Shuffle the Capabilities cards, work through one-by-one, and keep those representing the audience’s technical capabilities
      1. Mark capabilities that the audience could teach others
    4. Shuffle the Devices cards, work through one-by-one, and keep those devices that audience has access to
      1. Mark devices that audience brings to the museum
  5. That’s the brief (i.e. the constraints for the design)
Example of a complete design brief, including a key audience with plenty of technical capabilities and devices

Next stage

Filed Under: Context, Design brief, Institutional goals


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VisitorBox has received support from the following sources:

The Arts & Humanities Research Council (AH/R004641/1)
The European Union's Horizon 2020 research and innovation programme (grant 727040)
The Enabling Innovation programme, funded by the European Union's European Regional Development Fund