Create design brief

In this round, the team looks back at the results of rounds 1 and 2, then takes elements of these forward in the form of a design brief. The design brief will be used in rounds 4-5 to check that they’re coming up with appropriate/feasible ideas.

Cards used

• Goals
• Assets
• Audiences
• Motivations
• Barriers
• Capabilities
• Devices

Stages

1. Choose a Goal to design for (from the top 3 identified in round 2)
2. Choose an Asset that can be used to achieve the goal (from those identified in round 1, or a new one if necessary)
3. Choose an Audience that can be involved to achieve the goal (from those identified in round 1, or a new one if necessary)
4. Add characteristics to the audience
   1. Shuffle the Motivations cards, work through one-by-one, and retain the top 2 motivations for that audience to visit the museum
   2. Shuffle the Barriers cards, work through one-by-one, and retain the top 2 barriers preventing that audience from visiting the museum
   3. Shuffle the Capabilities cards, work through one-by-one, and keep those representing the audience’s technical capabilities
      1. Mark capabilities that the audience could teach others
   4. Shuffle the Devices cards, work through one-by-one, and keep those devices that audience has access to
      1. Mark devices that audience brings to the museum
5. That’s the brief (i.e. the constraints for the design)

Next stage