In this round, the team works out what goals they’re hoping to achieve by coming up with a new visitor experience. From this point forward the cards are more detailed, but the team should still annotate them when necessary to make them more specific/relevant.
Before playing this stage each member of the team could prepare by noting down what goals they believe their organisation is trying to achieve by engaging visitors. Allow some time (e.g. a working week) for the team to find any relevant evidence needed to formulate these, and reflect on them, before bringing them to the workshop.
The team should also identify and bring any parts of their institution’s recent strategy documents that identify visitor/audience engagement aims, goals or outcomes.
- Lay all Goals cards out
- Each team member should check that there is at least one Goal card that reflects the notes they made before the workshop; if not, feel free to add a new custom card to the table
- Give each team member 3 tokens
- Each team member uses the tokens to vote for the priority of the goals (they might put 3 on one goal, 2 on one and 1 on another, or 1 token on three different goals; the choice is theirs)
- Count the votes and – subject to discussion – keep the top 3 goals
- Discuss any unresolved action notes and assess whether to progress to the next stage or repeat this stage
Throughout this stage, consider the following stumbling blocks and complete an action note if necessary:
- Do we disagree about what our goals are?
- Can we say how we would measure success against each of our 3 top goals?
- Do our 3 top goals contradict our strategy documents?
- What goals did we not choose? Would any of these be a priority for other members of our institution?
Useful actions to resolve these might be:
- Investigate ways of measuring/benchmarking your goals and determine whether these would be useful and appropriate methods for you
- Consider whether new members with more experience of strategic development should be added to the team
- Share your top 3 goals within your institution and determine whether alternative points of view may affect your choices