How will you understand and engage with opinion on social networks?
Beyond
My data
Will you collect any information that can be linked to an individual? Can you easily give this data back to the individual and delete it if they ask?
My content
Will individuals create and/or contribute content? Is there a licensing agreement in place to allow you to use it legally?
Their content
Will you collect and/or process content from other platforms, e.g. social media? Are you abiding by their terms of use?
Responsibility
Is there a person or people with ultimate responsibility for the interaction? Will they continuously improve and evaluate it?
Fashion
Is the popularity of technology underpinning the interaction being driven by trend-setters? If it is “on-trend” now, have you planned for the day the trend changes?
Infinite archive
Will the interaction create an overwhelming new collection to be maintained? Will you be able to devote the appropriate level of care to the collection as it grows? Are there plans in place to limit its size?