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Attract new demographics

Curiosity

The visitor is not looking for anything in particular: they may be unsure what the museum offers, but want to know, or they may be looking for a surprise, or something out of the ordinary

Digitisation

The visitor can use digitisation equipment and software to turn physical resources into digital resources

Discrimination

I see bias in your recruitment, programming or interpretation. I think that the museum is likely to misrepresent me and others in this audience

Exhibits

Fame

Gaming console

A computer designed specifically to allow one or more people to play computer games together.

Irrelevant

Your interpretation tells me what to think, and reinforces negative stereotypes. Your museum is not for me

Media creation

The visitor can capture and prepare digital media, e.g. graphics, photos, audio and video

Mobile apps

The visitor can find, install and use mobile apps

Overlooked groups

I'm a member of a socially-isolated audience. Your outreach activities seem to target the usual, privileged groups, while we are ignored

Smart phone

A telephone that is connected to the Internet and GPS, and supports a range of apps that vastly extend its functionality. Importantly, it allows the users to create and share digital content

Social interaction

The museum provides an opportunity for dialogue and the company of others, which may be lacking elsewhere

Social media networks

The visitor can use social media networks to contact friends, family and acquaintances, promote their likes and dislikes, and form an understanding of their community

Stimulation

The visitor hopes to be deeply provoked by the experience and to be encouraged to reflect on their own beliefs and attitudes

Tablet

A portable computer with a touchscreen. More cumbersome than a smartphone, but offering a larger display that can possibly be shared by multiple users

Time travel

The visitor enjoys travelling back or forward in time to a experience a way of life that is unfamiliar but intriguing

To make & do

The visitor enjoys being in a creative space where they can work with others to produce